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The Story Behind UgaritLabs: Honoring Our Roots While Building the Future

Every name carries a story. For us, the name UgaritLabs is not just a brand but a promise and a tribute to our heritage, our region, and the values we believe in as we build the future of technology and media.

Why Ugarit?

Ugarit was an ancient port city located on the Syrian coast, near what is today Ras Shamra. Over 3,000 years ago, it was a vibrant hub of trade, culture, and innovation in the Eastern Mediterranean. But Ugarit’s most profound contribution to humanity was its creation of the world’s first known alphabet.

Before Ugarit, writing was complex and limited to the elite scribes of the era. The Ugaritic alphabet simplified communication, making knowledge and stories accessible to more people, igniting the transfer of culture and wisdom across generations and borders.

A Legacy of Innovation

Choosing the name UgaritLabs is our way of honoring this legacy of innovation. Just as Ugarit’s people simplified the written word and democratized access to knowledge, we aim to simplify how technology, content, and data empower people and businesses across the region.

Rooted in Heritage, Driven by Purpose

Ugarit represents our region’s capacity to lead in knowledge, creativity, and trade. It is a reminder that the Middle East has been a birthplace of innovation, storytelling, and community building long before the modern definitions of “tech hubs” existed.

As we build digital products, content solutions, and technology tools at UgaritLabs, we carry this spirit with us: creating platforms that are accessible, empowering, and meaningful for the people and businesses we serve.

The Emotional Connection

For us, Ugarit is personal. It connects us to our identity, our families, and the stories we grew up with. It reminds us that no matter how challenging the present may seem, our region has always found ways to innovate, to adapt, and to rise again.

Each time we see the name UgaritLabs on a project or a platform we build, it is a quiet nod to the resilience of our people and the richness of our culture.

Building the Future

At UgaritLabs, we:

  • Empower creators and businesses with the tools to tell their stories.
  • Use technology to simplify workflows, making businesses more efficient.
  • Support talent development by providing opportunities for regional youth.
  • Honor our past while actively building a future that reflects the best of our region.

Why It Matters

In a world of generic tech brands, having a name with soul matters. UgaritLabs is not only about business; it is about identity, heritage, and a commitment to bring the spirit of innovation from our history into the digital age.

We believe that the story of Ugarit should not remain buried in history books but should inspire the products we build, the stories we share, and the communities we support.

Join Us in This Journey

If you are building, creating, or seeking to grow in the region, you are part of this story too. By working with UgaritLabs, you are connecting with a narrative that values excellence, creativity, and purpose, honoring the past while crafting a resilient and innovative future.

UgaritLabs is more than a name. It is a reminder of who we are, where we come from, and what we aspire to achieve.

As we build new platforms, empower creators, and drive digital transformation in the region, we carry the legacy of Ugarit forward, reminding ourselves and others that the seeds of knowledge, creativity, and progress have always been part of our DNA.

Let’s continue to write this story together.


Anas Abbar
CEO, 7awi Media Group
Founder, UgaritLabs

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